Search to discover vs. search to find with livestreaming

Amazon and Google have announced new livestreaming features this week, prompting discussions around which platforms can be the most effective for selling via livestream (Instagram, Youtube, Amazon, Google, Facebook, twitch, etc.). Beyond that, the discussion on latest episode of the Omni Talk Fast Five where these are thoroughly discussed inspired me to dig deeper intoContinue reading “Search to discover vs. search to find with livestreaming”

Facebook Shops: driving social commerce usage across generations

This week, Mark Zuckerberg himself addressed Facebook’s plans to move forward with and really commit to commerce on its platform. With the introduction of “Facebook (and Instagram, soon) Shops,” users will now “be able to browse and buy products directly from a business’ Facebook  Page or Instagram profile” (TechCrunch). We all know that Facebook already has itsContinue reading “Facebook Shops: driving social commerce usage across generations”