Facebook Shops: driving social commerce usage across generations

This week, Mark Zuckerberg himself addressed Facebook’s plans to move forward with and really commit to commerce on its platform. With the introduction of “Facebook (and Instagram, soon) Shops,” users will now “be able to browse and buy products directly from a business’ Facebook  Page or Instagram profile” (TechCrunch). We all know that Facebook already has itsContinue reading “Facebook Shops: driving social commerce usage across generations”

Breaking down ‘Shop’ by Shopify

A BIG headline that broke this week in the world of commerce was that Shopify had released a mobile app called “Shop” which was “designed to create a more intuitive digital shopping experience from product discovery to delivery” (via Chain Store Age). Other important things to note: Customers have access to streamlined checkout across allContinue reading “Breaking down ‘Shop’ by Shopify”