Facebook Shops: driving social commerce usage across generations

This week, Mark Zuckerberg himself addressed Facebook’s plans to move forward with and really commit to commerce on its platform. With the introduction of “Facebook (and Instagram, soon) Shops,” users will now “be able to browse and buy products directly from a business’ Facebook  Page or Instagram profile” (TechCrunch). We all know that Facebook already has itsContinue reading “Facebook Shops: driving social commerce usage across generations”

Breaking down ‘Shop’ by Shopify

A BIG headline that broke this week in the world of commerce was that Shopify had released a mobile app called “Shop” which was “designed to create a more intuitive digital shopping experience from product discovery to delivery” (via Chain Store Age). Other important things to note: Customers have access to streamlined checkout across allContinue reading “Breaking down ‘Shop’ by Shopify”

Poshmark ‘Stories’ are a big step forward for social commerce

Poshmark announced a new feature to be added to their platform (the Poshmark App) called “Posh Stories,” which most closely align with Instagram or Snapchat stories, where the user has the ability to post a video to their account within the “stories” section that will only last for about 24-48 hours and will then disappear.Continue reading “Poshmark ‘Stories’ are a big step forward for social commerce”

I tried two different luxury resale sites. Here’s how it went…

In the last three months I decided to try out two different luxury resale sites to see what all the hype was about and how the experiences differed across brands. Luxury resale sites have been hard to ignore in the last few years (a $24 billion industry, might I say) and been in the retailContinue reading “I tried two different luxury resale sites. Here’s how it went…”

Gap, you make me sad

The other day I visited a Gap store while on my break from work with the hopes of trying on a new pair of jeans that Gap launched so that I could find the right size. While the jeans were fantastic and I ended up ordering them online, I was so disappointed by the physicalContinue reading “Gap, you make me sad”