Search to discover vs. search to find with livestreaming

Amazon and Google have announced new livestreaming features this week, prompting discussions around which platforms can be the most effective for selling via livestream (Instagram, Youtube, Amazon, Google, Facebook, twitch, etc.). Beyond that, the discussion on latest episode of the Omni Talk Fast Five where these are thoroughly discussed inspired me to dig deeper intoContinue reading “Search to discover vs. search to find with livestreaming”

Yeezy Gap could be the change agent that Gap needs

Unless you pay zero attention to retail news, you heard about Kanye’s announced 10-year partnership with Gap to introduce a new line of modern basics for men, women, and children for under $100/piece. Try to forget what you know, because I think that Yeezy Gap will revolutionize the Gap as we know it. Investors seemContinue reading “Yeezy Gap could be the change agent that Gap needs”

Try to catch my ‘Vibe’ using Klarna’s new rewards program

Fintech has been booming for the past few years, with a major leaning toward payment installment plans through companies such as Klarna, Afterpay, Affirm, Quadpay, Sezzle, etc., who each have their own slightly different features and terms of service. Klarna has taken a step in a new direction by introducing “Vibe,” which is its newContinue reading “Try to catch my ‘Vibe’ using Klarna’s new rewards program”

Facebook Shops: driving social commerce usage across generations

This week, Mark Zuckerberg himself addressed Facebook’s plans to move forward with and really commit to commerce on its platform. With the introduction of “Facebook (and Instagram, soon) Shops,” users will now “be able to browse and buy products directly from a business’ Facebook  Page or Instagram profile” (TechCrunch). We all know that Facebook already has itsContinue reading “Facebook Shops: driving social commerce usage across generations”

Breaking down ‘Shop’ by Shopify

A BIG headline that broke this week in the world of commerce was that Shopify had released a mobile app called “Shop” which was “designed to create a more intuitive digital shopping experience from product discovery to delivery” (via Chain Store Age). Other important things to note: Customers have access to streamlined checkout across allContinue reading “Breaking down ‘Shop’ by Shopify”

Poshmark ‘Stories’ are a big step forward for social commerce

Poshmark announced a new feature to be added to their platform (the Poshmark App) called “Posh Stories,” which most closely align with Instagram or Snapchat stories, where the user has the ability to post a video to their account within the “stories” section that will only last for about 24-48 hours and will then disappear.Continue reading “Poshmark ‘Stories’ are a big step forward for social commerce”

I tried two different luxury resale sites. Here’s how it went…

In the last three months I decided to try out two different luxury resale sites to see what all the hype was about and how the experiences differed across brands. Luxury resale sites have been hard to ignore in the last few years (a $24 billion industry, might I say) and been in the retailContinue reading “I tried two different luxury resale sites. Here’s how it went…”

Is the airport the new mall?

I got an email this morning from Coresight research that had an intriguing headline; “Global Tourism: Improved Infrastructure and Enhanced Shopping Experiences Are Driving Airport Retail Sales.” I couldn’t actually read the report because of not wanting to pay for a membership, but it got me thinking about my recent travels and helped me compileContinue reading “Is the airport the new mall?”

Gap, you make me sad

The other day I visited a Gap store while on my break from work with the hopes of trying on a new pair of jeans that Gap launched so that I could find the right size. While the jeans were fantastic and I ended up ordering them online, I was so disappointed by the physicalContinue reading “Gap, you make me sad”

Will Black Friday always be the same?

With Black Friday/Cyber Monday week finally over, I figured it would be a good time to share my thoughts regarding Black Friday/Cyber Monday week now that retail has shifted entirely to preparing for the upcoming December holidays. I’ve never been one to go hard on Black Friday, and I’ve never actually gone shopping on aContinue reading “Will Black Friday always be the same?”