Search to discover vs. search to find with livestreaming

Amazon and Google have announced new livestreaming features this week, prompting discussions around which platforms can be the most effective for selling via livestream (Instagram, Youtube, Amazon, Google, Facebook, twitch, etc.). Beyond that, the discussion on latest episode of the Omni Talk Fast Five where these are thoroughly discussed inspired me to dig deeper intoContinue reading “Search to discover vs. search to find with livestreaming”

Gap, you make me sad

The other day I visited a Gap store while on my break from work with the hopes of trying on a new pair of jeans that Gap launched so that I could find the right size. While the jeans were fantastic and I ended up ordering them online, I was so disappointed by the physicalContinue reading “Gap, you make me sad”