Luxury @ Amazon

Amazon’s long-awaited ‘Luxury Stores’ launched this week for Prime members in an invite-only, exclusive to the app format. The first brand to partner with Amazon was Oscar De La Renta, and the collection supposedly includes ready-to-wear, accessories, bags, jewelry, and perfume from the F/W collection. There’s a lot to unpack here. I obviously did notContinue reading “Luxury @ Amazon”

Search to discover vs. search to find with livestreaming

Amazon and Google have announced new livestreaming features this week, prompting discussions around which platforms can be the most effective for selling via livestream (Instagram, Youtube, Amazon, Google, Facebook, twitch, etc.). Beyond that, the discussion on latest episode of the Omni Talk Fast Five where these are thoroughly discussed inspired me to dig deeper intoContinue reading “Search to discover vs. search to find with livestreaming”

Allbirds response to Amazon clones

A news article popped into my inbox this morning regarding Allbirds CEO Joey Zwillinger’s response to Amazon’s cloning of their popular Wool Runner sneaker. Zwillinger handles this situation like a champ, encouraging Amazon to at least use the same materials that they do so that their products will be environmentally friendly. Zwillinger even gives theContinue reading “Allbirds response to Amazon clones”