Search to discover vs. search to find with livestreaming

Amazon and Google have announced new livestreaming features this week, prompting discussions around which platforms can be the most effective for selling via livestream (Instagram, Youtube, Amazon, Google, Facebook, twitch, etc.). Beyond that, the discussion on latest episode of the Omni Talk Fast Five where these are thoroughly discussed inspired me to dig deeper intoContinue reading “Search to discover vs. search to find with livestreaming”

What if Instacart could…?

Chain Store Age published an article on Monday covering the new partnership between Staples and Instacart that sent the wheels in my brain for a spin. Instacart has begun breaking out of its grocery/CPG shell with partnerships with companies such as Staples and Big Lots, where items such as office supplies, furniture, and other goodsContinue reading “What if Instacart could…?”

Try to catch my ‘Vibe’ using Klarna’s new rewards program

Fintech has been booming for the past few years, with a major leaning toward payment installment plans through companies such as Klarna, Afterpay, Affirm, Quadpay, Sezzle, etc., who each have their own slightly different features and terms of service. Klarna has taken a step in a new direction by introducing “Vibe,” which is its newContinue reading “Try to catch my ‘Vibe’ using Klarna’s new rewards program”

Facebook Shops: driving social commerce usage across generations

This week, Mark Zuckerberg himself addressed Facebook’s plans to move forward with and really commit to commerce on its platform. With the introduction of “Facebook (and Instagram, soon) Shops,” users will now “be able to browse and buy products directly from a business’ Facebook  Page or Instagram profile” (TechCrunch). We all know that Facebook already has itsContinue reading “Facebook Shops: driving social commerce usage across generations”

Poshmark ‘Stories’ are a big step forward for social commerce

Poshmark announced a new feature to be added to their platform (the Poshmark App) called “Posh Stories,” which most closely align with Instagram or Snapchat stories, where the user has the ability to post a video to their account within the “stories” section that will only last for about 24-48 hours and will then disappear.Continue reading “Poshmark ‘Stories’ are a big step forward for social commerce”

Can magazines/catalogues be relevant to Gen Z consumers?

I received a “LifeWear” magazine from Uniqlo the other day that pleasantly surprised me and inspired me to consider if magazines and catalogues could ever be relevant for the standard Gen Z consumer. I’ve been a loyal fan of Uniqlo for years now, and while I sometimes question their sustainability claims, Uniqlo is by farContinue reading “Can magazines/catalogues be relevant to Gen Z consumers?”

10 Online UX Features that WON’T deter me from making a purchase on your website

I consider myself to be somewhat of a professional online shopper. I can spend hours and hours putting together shopping carts of things that I most likely won’t ever buy or won’t buy for weeks (sorry retailers- at least I don’t abandon the cart?) and with a background in retail and design, I often askContinue reading “10 Online UX Features that WON’T deter me from making a purchase on your website”

Where Art & Retail Meet

I visited the Minneapolis Institute of Art this Saturday for probably the 10th time, but for the first time I was truly amazed by the merchandising and selection in the Mia store/gift shop. This inspired me to think deeper into the intersection of art and retail and the psychology behind consuming art or “artsy” products.Continue reading “Where Art & Retail Meet”

Is the airport the new mall?

I got an email this morning from Coresight research that had an intriguing headline; “Global Tourism: Improved Infrastructure and Enhanced Shopping Experiences Are Driving Airport Retail Sales.” I couldn’t actually read the report because of not wanting to pay for a membership, but it got me thinking about my recent travels and helped me compileContinue reading “Is the airport the new mall?”

Staples’ New Retail Concept

featured image from Chain Store Age In this morning’s email from Chain Store Age, one of the leading articles was First Look: Staples launching new retail concept in Boston by Marianne Wilson. My first thought was, “Wow, I haven’t heard anything about Staples in years.” I’m sure that there are plenty of others in thatContinue reading “Staples’ New Retail Concept”