Search to discover vs. search to find with livestreaming

Amazon and Google have announced new livestreaming features this week, prompting discussions around which platforms can be the most effective for selling via livestream (Instagram, Youtube, Amazon, Google, Facebook, twitch, etc.). Beyond that, the discussion on latest episode of the Omni Talk Fast Five where these are thoroughly discussed inspired me to dig deeper intoContinue reading “Search to discover vs. search to find with livestreaming”

Yeezy Gap could be the change agent that Gap needs

Unless you pay zero attention to retail news, you heard about Kanye’s announced 10-year partnership with Gap to introduce a new line of modern basics for men, women, and children for under $100/piece. Try to forget what you know, because I think that Yeezy Gap will revolutionize the Gap as we know it. Investors seemContinue reading “Yeezy Gap could be the change agent that Gap needs”

Snapchat’s shoppable show: “The Drop”

Nearly every social media platform has taken the plunge into the world of commerce; from Instagram’s Shops, Facebook’s Shops /Marketplace, Pinterest’s new image-recognition tools, ads on Youtube that become increasingly more shoppable, the undeniable power of TikTok, and now, Snapchat’s new shoppable show, “The Drop.” According to this article from Mobile Marketer– “Snap this yearContinue reading “Snapchat’s shoppable show: “The Drop””

What if Instacart could…?

Chain Store Age published an article on Monday covering the new partnership between Staples and Instacart that sent the wheels in my brain for a spin. Instacart has begun breaking out of its grocery/CPG shell with partnerships with companies such as Staples and Big Lots, where items such as office supplies, furniture, and other goodsContinue reading “What if Instacart could…?”

Try to catch my ‘Vibe’ using Klarna’s new rewards program

Fintech has been booming for the past few years, with a major leaning toward payment installment plans through companies such as Klarna, Afterpay, Affirm, Quadpay, Sezzle, etc., who each have their own slightly different features and terms of service. Klarna has taken a step in a new direction by introducing “Vibe,” which is its newContinue reading “Try to catch my ‘Vibe’ using Klarna’s new rewards program”

Walmart x ThredUp

The basics: Walmart and ThredUp recently announced a new partnership where new to almost new items consigned with ThredUp will be sold online at walmart.com/thredup. According to Walmart, ThredUp is curating a collection of up to 750,000 pieces of clothing and accessories in excellent condition to be sold through Walmart’s e-commerce site. Check out: WalmartContinue reading “Walmart x ThredUp”

Facebook Shops: driving social commerce usage across generations

This week, Mark Zuckerberg himself addressed Facebook’s plans to move forward with and really commit to commerce on its platform. With the introduction of “Facebook (and Instagram, soon) Shops,” users will now “be able to browse and buy products directly from a business’ Facebook  Page or Instagram profile” (TechCrunch). We all know that Facebook already has itsContinue reading “Facebook Shops: driving social commerce usage across generations”

‘Squad shopping’ gaining ground in the U.S.

Whether or not you’re familiar with the phrase “squad shopping,” it is definitely something you should be thinking about for the retail industry as the implementation of social commerce gains an increasingly stronger footing in the U.S. consumer’s typical behaviors. Vogue Business posted an article this week that covers ‘the rise of squad shopping’ thatContinue reading “‘Squad shopping’ gaining ground in the U.S.”

Drop culture – but make it about sustainability rather than hype

The first time that I scrolled past an Instagram ad for PANGAIA was a few months ago, right as it was starting to get cold in Minnesota. The ad was for their FLWRDWN puffer jacket, which is a cruelty-free, completely biodegradable winter jacket made from wild flowers using a patented process. I clicked on theContinue reading “Drop culture – but make it about sustainability rather than hype”

Breaking down ‘Shop’ by Shopify

A BIG headline that broke this week in the world of commerce was that Shopify had released a mobile app called “Shop” which was “designed to create a more intuitive digital shopping experience from product discovery to delivery” (via Chain Store Age). Other important things to note: Customers have access to streamlined checkout across allContinue reading “Breaking down ‘Shop’ by Shopify”